By associating with your real estate company and make your own WordPress website, you have complete control over the design and functionality, thus boost your sales. For a brand new real estate site, here’s how you would piece it together:
1. Find and install a WordPress real estate theme.
2. Install basic WordPress plugins for things like marketing and SEO.
3. Install a WordPress real estate plugin to improve on the theme or add a feature that’s missing.
If you’re getting started from scratch, I’d recommend finding a solid WordPress real estate plugin that includes an easy to use interface to add and manage all your listings.
Essential Real Estate plugin is all-in-one WordPress real estate management plugin that we would like to review in this article. This powerful plugin completely free and comes with an easy to use property management system allowing you to easily add listings to your website, help you quickly launch your multi-vendor online marketplace. You can add detailed information to property fields to add rooms, bathrooms, area, features, and more. It includes Google Maps support, built-in social sharing, powerful search feature with filters, SEO friendly URLs, featured listings, and more. Plugin developer also provides add-ons to add many other features including a real estate agents directory and management system.
Once you’ve installed and activated Essential Real Estate plugin, several items are added to your site for it to function properly, new menu items will appear in your WP main menu, this gives you the ability to get full control over how real estate site works, manage all listings, agents, packages, invoice, transaction logs.
All features related to Properties is focused on developing on this plugin. You can add as many ‘Property Types,’ ‘Features,’ ‘Status,’ ‘City,’ ‘Neighborhood,’ ‘County/State,’ ‘Labels’ that you want and modify the permalinks for each category.
ERE has not only included the core set of powerful features and options but also comes with many sidebar widgets and shortcodes that allow you to display listings through-out your website. These shortcodes will be able to be integrated with Visual Composer for a drag and drop interface.
Essential Real Estate custom widgets
ERE shortcodes in Visual Composer
All the options are gathered in the Real Estate Options panel on the backend. Based on the Smart Framework, Real Estate Options panel allows you to adjust the Property, User & Agents, Price Format, Payment, Walk Score, Front-end Submissions, Map Direction, Property Pages and much more. With this kind of management, you can see the property details and adjust to your liking.
Real Estate Options
This plugin gives you a lot of premium features in their free version of the plugin. The developers pay close attention to SEO, allowing you to even set the slugs for custom post types.
You can submit properties via both the frontend and the backend. The visitors to your site can easily manage their profile and properties, add listings to their favorites for quick reference upon their return visits. For single properties, the user can also upload attachment file, media files or 360 images to the property, then create PDFs for their clients and include logo and company info.
In this plugin, there are 3 Paid Submission Types for user accounts that you can choose to setup: Free Submission, Pay Per Listing and Pay Per Package. You can allow people to submit their properties for free or for a fee based on packages. You can create multiple packages with expiration dates ranging in days, weeks, months or years. You select the number of listings and what listings should be featured on each page. This gives you plenty of monetization options for your real estate website. It also provides 3 payment methods: Paypal, Stripe and Wire Transfer can be set up in the backend options.
With the Essential Real Estate plugin, you get a chance to list agents, share a map view of your listings and offer an advanced search for your clients. Advanced Search feature is the useful search tool that makes it straightforward for your visitors to filter your listings. It has plenty of customization options as well as a detailed search engine filter to ensure your website looks the way you want and is easy to navigate. The search listing module has customizable dropdowns or slider for things like property size, price, bedrooms/bathrooms.
Other real estate related features in the ERE plugin include a mortgage calculator, payment processing systems, a property comparison tool and an email alert system. The maps are inserted automatically so that you don’t have to embed them.
This plugin essentially has everything you need to start a Real Estate website. It also has an impressive 5-star rating on the repository!
Downsides of this WordPress Real Estate Plugin
ERE plugin has some native and compatible themes, it might not work fine with some WordPress theme. More advanced styling requires CSS knowledge. Due to it has lots of features, so could take a longer learning curve.
Essential Real Estate is a versatile plugin that offers great tools to customize your real estate website. With dedicated features like front-end listing submissions, monetization system, Google Maps support, advanced search, custom widgets and shortcodes, you will easily launch your real estate website.