How to integrate MailChimp into WordPress Website

Have you ever want to send email updates to your subscribers list when you publish a new blog post? The first step to building a list of subscribers and raving fans is giving them the opportunity to actually subscribe. MailChimp is a powerful plugin for email service that have many newsletter and email marketing services easy to use. In this article, we will show you how to use MailChimp in WordPress website to get more subscribers.

Why should we build an Email List?

Do you know more than 70% of users who abandon your website will probably never come back unless they buy something from you, or you successfully get them to subscribe to your email list?

Email is private, personal, and by far the most direct form of communication on the internet. Most people check their inbox more than their social media streams. An email will stay in the inbox unless a user takes action on it. On social media, your message will get buried into user’s timeline.

What is MailChimp?

MailChimp is one of the many newsletter and email marketing services out there. Its basic function is to help you collect email addresses, store them in one or more lists, and create and send out email campaigns to your subscribers.

One of the best features of MailChimp is its drag-and-drop email creator. While many of us have been forced over time to acquire some coding knowledge, chances are programming an HTML email template might be out of your league.

Aside from just capturing and sending emails, some other cool features of MailChimp allows you to setup RSS to email subscriptions, design beautiful email templates, set up auto-responders, and monitor the performance of your email campaigns with comprehensive analytics reports.

Advantages of MailChimp

  • Free for up to 2000 subscribers and 12,000 emails/month
  • Custom email template creation via drag-and-drop
  • Tracking for opening rates, click-through rate and more
  • A/B split testing
  • Great user interface and user experience
  • Mobile apps for on-the-go marketing

Integrate MailChimp into WordPress Website

Setting up the plugin

To integrate MailChimp into WordPress, fistly you need to download MailChimp for WordPress from the plugin directory, unpack and upload it to your plugins folder.  Alternatively you can also install it directly from the WordPress backend. MailChimp allows you to easily create customized sign-up forms anywhere on your site. The plugin has over 95% positive ratings and is currently running on more than 200,000 sites.

MailChimp-plugin

After activate the plugin, you will need to connect your MailChimp account to the plugin on your WordPress site.
Visit the MailChimp website, If you don’t have an account yet click on the ‘Signup Free’ button.

mailchimp-login

Navigate to Account > Extras > API keys in your MailChimp backend to get your API key. There, scroll down and click Create A Key. The numbers and letters that show up in the box within the list are your API key.

mailchimp-apikey

You need to copy the API key. Now scoot over to the Settings menu of your newly installed WordPress plugin. On the first page you will find a box to paste the API key. Click Save Changes and you are connected.

mailchimp-paste-apikey

Adding MailChimp Email Signup Forms in WordPress

MailChimp comes with a built-in basic subscription form. All you need to do is go to the Lists page in your MailChimp account. Next click on the downward arrow button next to your email list and select Signup forms.

From here you have the option to create different forms:

  • General forms
  • Embedded forms
  • Subscriber popups
  • Form integrations (e.g. into Twitter cards)

When the form types appear, you need to click on the select button next to Embedded Forms

mailchimp-add form

 

You will be taken to a settings page where you can choose what fields you want to show in your form, adjust form width and other options. When you are done, simply copy the embed code.

mailchimp-copy-code

Now you need to visit your WordPress admin dashboard and click on Appearance » Widgets. Add a Text widget to a WordPress sidebar and paste the signup form code inside it.

mailchimp-pastecode

Go to MailChimp for WP >> Forms on the Dashboard, Further below are additional settings such as success and error messages as well as other options to hide the sign-up form after completion…

mailchimp-settings

You can use shortcode to make your creations show up on your WordPress website. Pasting this anywhere inside your posts and pages will add the subscription form in that particular spot.

mailchimp-get-shortcode

That’s all. Now you can visit your site to see you result.

mailchimp-sidebar

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Well, Hopefully this article is helpful enough to helps you know how to integrate MailChimp into WordPress website. If you have any further questions for us, don’t hesitate to put it up in the comments.
See you again in orther tutorials!

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